Arriving in Australia from Kenya in 2018, Catherine Jonathan quickly became aware of the lack of representation of African people across the Australian media. Catherine also found it challenging to locate products of African origin in the Australian marketplace: she knew they were there, she just didn’t know where.
To remedy these issues, and equipped with over 15 years of corporate experience in marketing and public relations, combined with a deep passion for African brands, Catherine founded her public relations and brand communication agency, Emerging Brand Africa (EmBA). Its aim is to amplify the visibility of African-Ausralians both in coprorate and in business, through strategic integration of cultures, that represents the diversity of the Australian society. She also aims to spotlight Australian allied partners, those who collaborate and support African Australians.
Catherine has been an active member of the Migrant Women in Business national network for some time. With the development of its new platform, Made by Many Minds, created to unite small business experts across a range of industries with migrant women entrepreneurs seeking advice and guidance regarding their own micro businesses and nano businesses, the opportunity arose for Catherine to coordinate and drive this new service offering from the outset.
Outside of her business, Catherine also serves as a member for the Victorian Multicultural Commission’s Regional Advisory Council, and she is a member of various African community groups, including the Africa Day Australia, an organization that champions for cohesion of multicultural communites in the city of Melbourne and Africa Music & Cultural Festival.
Catherine holds a Bachelor of Arts in Communications and Public Relations from Daystar University (Nairobi), and a Masters Degree in Business Administration from the University of Nairobi.